Marketing and Food Essay Example for Free

Marketing and Food Essay This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers dont all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions, from the placement of products or the aesthetics of the product. Food companies may also take location or population into account when choosing what product to sell and where to sell it. Demographical marketing strategies use population statistics as a way of finding out what products will sell best. Lars Perner[1] uses age demographic as an example. â€Å"a firm interested in entering the market for sports drinks in a given country, or worldwide, might investigate the number of people between the ages of fifteen and thirty-five, who would constitute a particularly significant market.† In some countries such as Germany, it has been noted that the birth rate is dropping significantly, in this sort of market, a company may steer away from creating a baby food product in favour of a product geared towards older people, this is due to the old age market being larger than the young age market. Perner also discusses upward pull marketing. This takes advantage of social class in order to increase ones desire for a product. By Portraying a product as something the upper class society would consume, it can take advantage of the consumers desire to advance their social class. Companies such as Haagen-Daas, who display their product as a luxury ice-cream, and several wine brands make use of this strategy. The layout of a supermarket also has a dramatic effect on food sales. One example is the location of the entrance into supermarkets. One study[2] suggests that if the entrance to a supermarket is located on the right side, it encourages counter-clockwise movement throughout the supermarket. Whereas if the entrance is on the left, it encourages clockwise movement. The study claims â€Å"counter-clockwise shoppers spend $2 more per trip, than clockwise shoppers.† Products that have a large profit margin are usually located around the perimeter of the supermarket, as most shoppers favour travelling around the perimeter than traversing up and down the isles. Fresh fruit and vegetable sections are usually located at the start or end of the supermarket, and are presented as a cleaner and more welcoming area to the rest of the supermarket as most shoppers spend the most money in this section. Items placed at the ends of aisles serve as and introduction the items the customer will find in that aisle, the items in the centre of the aisle will receive less time with the customer, so items that will make more of a profit will be placed towards the end of aisles. Commonly purchased items such as milk or bread are generally located at the back of a supermarket, forcing the consumer to travel through many other products in order to get the item they need. It is then that advertising and aesthetic marketing come into play. Different tactics are employed in certain aisles in order to force customers into decisions. One example may be[3] the use of music and lights in junk food aisles. By using loud music and bright lights, the supermarket may cause the customer to be overwhelmed and make an impulse decision on what to buy, they may reach out for something that would comfort them, such as their favourite junk food. In a different situation, a supermarket may employ the use of dim lights and relaxing music, in order to convince the customer to take their time and spend more time in the supermarket, in turn having them buy more products. Some supermarkets tend to move items around from time to time in order to confuse their customers, having them search through all the aisles in order to find the product, picking up other products along the way. The location of the product is also important, most customers tend to only look at products at are at eye level. The most expensive items will also be found at eye level, with better deals being hidden away above or below. The packaging of a product can also influence the decisions of a consumer. †More expensive brands tend to have fancier labelling then generic brands. Therefore we assume the quality is better and are willing to pay higher prices, regardless of whether that is true[4]† Supermarkets also make use of the senses in order to draw customers in and attempt to force them into buying something they didnt intend to. They will cater to sight by using colours to evoke certain feelings, light blues and pinks may be used around baby food or sweet sections in order to appeal to children. Reds may be used around alcoholic beverages in order to appeal to consumers emotions such as anger or love, both of which have ties with alcohol and the colour red. They may bake fresh cakes and cookies in the bakery section to draw customers into buying the products due to the appealing smell. These findings provide evidence of a definite link between the marketing strategies used by supermarkets and brands, and the effect they have on sales of products. A number of ways in which strategies are employed have been noted, such as demographical marketing, placement of products and product aesthetics. Bibliography Perner, L. (2008). Food Marketing. Food Marketing. [ONLINE] Available at:http://www.consumerpsychologist.com/food_marketing.html (2008) The science of supermarket psychology | tribalinsight. The science of supermarket psychology | tribalinsight. [ONLINE] Available at:http://tribalinsight.wordpress.com/2008/08/19/supermarket-psychology/ (2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks [1]Perner, L. (2008). Food Marketing. Food Marketing. [ONLINE] Available at:http://www.consumerpsychologist.com/food_marketing.html [2](2008) The science of supermarket psychology | tribalinsight. The science of supermarket psychology | tribalinsight. [ONLINE] Available at:http://tribalinsight.wordpress.com/2008/08/19/supermarket-psychology/ [3](2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks [4](2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks

plato vs. socrates :: essays research papers

Plato vs. Aristotle Plato and Aristotle, two very well known philosophers, by definition are knowledge lovers, who held different ways of thinking on that of creation, politics, and love, consequently the teacher of Aristotle, who was Plato, holds different views on all of those matters. Creation, the beginning process of life either given from God, or an actual â€Å"higher form† which was Plato’s idea, or passed through from evolution, from which Aristotle sided with is one example of their differences. Plato’s idea that the creator, was a God, the all powerful who created the Earth, the universe, ECT, Aristotle would not believe in such a thing, because in his way of thinking, he does not encourage something that isn’t visual to him. Substance, matter, substratum, plain black and white evidence of something in the only convincing barrier for Aristotle’s mind to handle, whereas Plato trusted quite the opposite. Politics for these two resembles night and day. Aristotle preached balance. In balance, a stable government can be observed and obtained. Plato's concept of what politics and government should be is a direct result of his belief in the theory of forms. The theory of forms basically states that there is a higher "form" for everything that exists in the world. Each material thing is a representation of the real thing which is the form. According to Plato, most people cannot see the forms; they only see their representation or their shadows. Love for Plato had to be accomplished through mind and soul. For him, and his idea the mind and soul could not be separated, either through mortality or immortality. Someone could not love without body or a soul. To Aristotle we are of substance. One cannot see a soul, nor detect a mind, or where it lies, therefore to Aristotle, it does not exist. One cannot see love, it does not have fire, flesh or a head†¦.all aspects of matter that are defined of what everything living is. In conclusion, my idea of what the ideal politics is, which I know cannot be obtained is where the people are respected. No irresponsibility of what the people want carried through, to get dropped, or forgotten or even just not even considered. We live in a society where we have lost touch with what matters, what the democracy is set for, what it stands for as Americans. My view on love is that it exists.

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Accomplishment Report (This accomplishment includes your assessment of the activity conducted. The questions asked per item are just guides. You may look at other dimensions, but please retain the outline). Title of Activity/ Project____________Tree Growing Activity_________________ College/ Unit___________COECS/ENG-107 NSTP 2______________ Date (s) Conducted______________March 1, 2013_____________________ Duration/ No. of hours/days_____February 8 –March 1, 2013 (7:00 – 10:00 A. M. )____ Total No. of participants__1__ Faculty ____Staff __32_ Students ____ Community . Background ? We have enjoyed the tree planting in the site we replaced the broken tree guards and recycled the broken tree guards to make a new one, we also cleaned the area and remove the tall grasses in the main site. 2. Target Beneficiaries ? The beneficiaries are the people in our community and also us too we can benefit to the trees that we planted as the days pass we will feel the fresh air filtered by the trees we planted. 3. Objectives ? To enhance environmental conservation and stability ? To conserve the beautiful scenery of our nature To maintain the ecological balance 4. Insights/ Lessons Learned ? We learned that planting good deeds is like planting trees. What we plant, we reap. The mahogany saplings sown will turn into healthy and shady trees, ensuring timber and clean air for all of us. And when we do kindred and selfless acts, we foster brotherhood, and nurture good will among our fellowmen. Moreover, our lives have and will have more meanings. 5. Recommendation ? I wish to have more time for this activity for us to do more things and help the environment.And also we would want to do this activity in other places so we would return the better environment we had ever before. Submitted by:Noted by: ENG-107Mr Frederick Andal Sydney D. Bajenting ENG-101N Ang kabataan noon at ngayon Ang kabataan noon at ngayonay may maliit lamang na puwang sa kanilang pagkakalayo sa kilos , gawi, ugali, pananamit, damdamin at iba pang bagay. Sinasabing ang mga kabataan noon ay higit na magalang, masunurin at mabait di-tulad ng mga kabataan ngayon. Lubhang taimtim sa puso’t isipan nila ang kanilang ginagawa; sa kabilang dako, ang kabataan ngayon ay may mapagwalang-bahalang saloobin.Lalong masinop sa pag-aayos ng katawan at pananamit at lubhang matapat sa pagsunod sa batas ang mga kabataan noon, kaya wika nga, ang kabataan noon ay hubog sa pangaral at kababaang- loob at ang asal ay ipinagmamalaki ng lahat. Kaiba naman ang mga kabataan ngayon. Mulat  sila  sa makabagong panahon kaya higit na maunlad sa pangangatwiran na kung magkaminsan ay napagkakamalang pagwawalang-galang sa kapwa. Lubhang mapangahas sa mga gawin at mahilig sa maraming uri ng paglilibang. Napakatayog ng mga mithiin nila at higit na maunlad ang tunguhin. Marami rin ang magkasimbat at magkasinsipag sa mga kabataan noon at ngayon.Ang kabataan noon at ngayon ay pag-asa ng bayan natin. Kapwa   sila  makabayan, mapagmahal, matulungin sa mga kaangkan at may mga mithiin a  buhay. Ang pagkakaiba ay ayon sa lakad ng panahon. Hindi ba’t mayroon tayong â€Å"Sampung Lider na mga Kabataan† na pinipili taun-taon? Sila  ang saksi sa ating pinakamahuhusay na kabataan noon at ngayon. Yun lamang po at maraming salamat sa inyong paglalaan ng konting oras muli maraming salamat at magandang umaga. Read the original from:  Talumpati: Ang Kabataan Noon at Ngayon  http://thedailyblend. net/talumpati-ang-kabataan-noon-at-ngayon-1729. html#ixzz2Ntf3YM3x   Under Creative Commons License:  Attribution

Anti-Slavery - Free Essay Example

Sample details Pages: 2 Words: 529 Downloads: 3 Date added: 2019/05/13 Category Society Essay Level High school Tags: Slavery Essay Did you like this example? Anti-slavery is when a person or group are opposed to the act of slavery. Abolition is the abolishment or the act of putting an end to slavery altogether and all at once. There were people and groups that had different ideas about what was the most effective way to end slavery. This is the reason there are different meanings to Anti-Slavery and Abolition. American Colonization and the American Anti-Slavery were the two major groups that had ideas about how to rid slavery in the United States. The American Colonization Society was founded in 1816. Which promoted the slow abolition of slavery and they felt the black Americans should be deported to Africa. The society was convinced this was a fair way to rid America of slavery. There was also abolitionist who believed that slavery was wrong and should be abolished because it went against biblical teachings and religious beliefs. The American Anti-Slavery Society was started in 1833. Around 100,000 northern Americans joined groups thats main goal was to abolish slavery. William Goodell was an abolitionist who said Slavery deprived humans of the right of self-ownership. Don’t waste time! Our writers will create an original "Anti-Slavery" essay for you Create order David Walker was a strong supporter of Anti-Slavery. Ministers of many of the churches agreed with his theory and also supported Anti-Slavery. The Ministers and Walker believed that slavery was a sin and God would wreak vengeance on America because they were violating some of the principles of Jesus Christ. So, they started preaching about putting an end to Slavery. Many abolitionists went on crusades trying to persuade people that slavery was wrong. Moral suasion was the strategy of pacifist who thought that coercing the slaves should be eliminated. They said that the actual slaveholders had to be convinced that it was a sin to own slaves. They focused on awakening the people of the United States to evils of having and owning slaves. Many members of society were getting on board for the act of putting an end to slavery. The anti-slavery crusade viewed blacks as equals and should be called just Americans because we do not call whites Englishmen. This is when the idea of where you were born began playing a part in who should be called Americans. They were trying to incorporate the ideas, values, and principle of what the United States was truly founded on. Both groups that support Anti-Slavery and Abolition do essentially want the same thing (no slavery). They both had very different ideas on how America should go about the action of getting rid of slavery altogether. Abolitionists wanted to slowly relocate slaves to Africa and other areas so there would be no slavery. Those that were anti-slavery felt that slavery should just be ended and if should happen in an instant. However, they wanted the same thing for slaves; to be set free and to have the ability to live a fair and equal life and be contributing members of society. It ended up not stopping the act of slavery, however it did cause there to be a line drawn in the United States as to what states were going to continue to encourage slavery and which were not (the north against slavery and the south for slavery).